Once you've established your channel, you can go to your YouTube channel's features and turn on monetization. This will guide you through the process of linking your YouTube channel to your AdSense account so you can monetize your videos.
After you've connected your YouTube channel to your AdSense account, you can choose which videos to monetize and what types of ads are shown to your video viewers. Just go to your Video Manager, check the video you want to monetize and choose that video's ad settings.
You can then browse through your Video Manager at any time to see which videos have been monetized (based on the green dollar sign next to it) and manage their settings.
Different companies will use different types of ad styles when creating their ads through the advertiser end of things - Google AdWords. They will have the option to create simple text-based ads, image ads, and video ads.
Since advertisers will have the option of creating ads in different formats, you should give your audience the chance to connect with advertisers whose ads they are most likely to click upon by utilizing different types of ad units on your site.
When deciding which type of ads to use and where to place them, be sure to keep user experience in mind. You should always have more content than ads on your page. Use Google Analytics to test the number, placement, and style of ads on your site to see what works best with your site and visitors.
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